SponsorForge Spotlight

Abbott's Frozen Custard, a beloved Rochester, NY institution since 1902, sponsors the Rochester Red Wings (MiLB). The partnership features fan promotions, in-park custard activations, and deep local community brand recognition.

The core of the game. Supplies the official match balls, referee kits, and dominates on-pitch presence.

Alien Power Stain Remover is running TV ads during Masters Tournament coverage on Golf Channel.

Alkamel is the official data and timing systems provider for IMSA, delivering real-time race data, live timing, and results technology that powers the broadcast and fan experience. Their partnership is foundational to the operational infrastructure of professional motorsport.

Allstate sponsors the University of Florida Gators in Gainesville, FL, with stadium signage, game-day fan activations, and community insurance programs tied to Gators football and basketball.

Allstate Florida serves as a regional sponsor of Inter Miami CF, leveraging the club's massive South Florida fanbase to drive local brand awareness. The partnership includes in-stadium activations at Chase Stadium and community-focused campaigns targeting Florida residents, aligning Allstate's 'Good Hands' messaging with the diverse, family-oriented Inter Miami supporter culture.

Deal type: other · Expanding their partnership through podcast sponsorship and live events fosters strong fan engagement and brand loyalty in the growing women's sports market.

Ally Financial serves as a primary sponsor of Hendrick Motorsports, backing Alex Bowman's No. 48 Chevy in the NASCAR Cup Series with full car livery and integrated marketing.

Amalie Oil holds naming rights to Amalie Arena in Tampa, FL, home of the Tampa Bay Lightning (NHL). The deal provides massive brand visibility through arena naming, in-game branding, and community activations throughout the season.

Carrick Rangers FC and Amber Lion Partners look forward to working together to deliver lasting benefits for players, supporters, and the wider community for years to come. Amber Lion Partners is a global asset manager providing a one-stop set of financial solutions around the clock, as well as exclusive investment opportunities in the public and private markets.

Andy's Frozen Custard is a regional fan-favorite sponsor at Texas Motor Speedway, connecting its sweet brand to the high-energy race-day atmosphere.

Anheuser-Busch is an official beverage sponsor of the Orlando Magic (NBA) in Orlando, FL, with pouring rights for Bud Light and other brands at Kia Center, plus fan promotions throughout the season.

The active lifestyle and stadium celebration beer. Michelob Ultra takes center stage for North American fans.

Ansys simulation software sponsors Penske Porsche in IMSA, showcasing engineering technology partnerships within high-performance motorsport.

Aptive Environmental is an eco-friendly residential pest control brand with a growing sponsorship presence targeting family and community sports audiences.

Innovation and sustainability partner, focused on supporting grassroots football development.

Ardea x is sponsoring the LPGA Tour, investing in women's professional golf and sports.

Arrow Exterminators sponsors the University of Georgia Bulldogs through UGA Athletics, activating as a regional home services brand partner in the SEC.

AstraZeneca sponsors the Buffalo Sabres, using the partnership to promote health awareness and wellness initiatives to the team's fanbase.

Audi serves as the official automotive partner of Major League Soccer and Inter Miami FC, providing premium vehicle sponsorships, VIP hospitality experiences, and co-branded campaigns. The partnership aligns Audi's luxury automotive positioning with MLS's rapidly growing fanbase and Inter Miami's global profile, targeting affluent soccer consumers across North America.

The Austin Hatcher Foundation, dedicated to pediatric cancer research and family support, is an official charity partner of IMSA racing. The partnership activates at race events to raise awareness and funds, connecting the motorsport community with a deeply meaningful cause.

AutoNation, headquartered in Fort Lauderdale, FL, sponsors the University of Miami Hurricanes athletics. The deal includes stadium branding, automotive activations, and community outreach programs tied to Canes sports.

Avianca Airlines has partnered with Miami FC as an official airline sponsor, leveraging Miami as a strategic gateway connecting the United States and Latin America. Director of Sales Rolando Damas stated: 'Through this partnership, we are strengthening our presence in the city and reaffirming our commitment to sports and the communities we connect.'

Axalta Coating Systems is an official paint sponsor of Hendrick Motorsports, with decades-long ties to NASCAR and primary car livery appearances.

The 'hometown' financial anchor. Positioned as the financial engine making the largest North American World Cup possible.

Bank of America signed a massive multi-year front-of-jersey deal with the Portland Timbers, representing the most valuable annual sponsorship agreement in the club's history. This marks Bank of America's first-ever jersey placement in professional sports, stepping aggressively into Major League Soccer ahead of the 2026 FIFA World Cup.

Barbasol, known for its shaving products and major sports sponsorships, sponsors the Florida Gators in Florida. The brand activates through fan promotions, student section giveaways, and Gators athletics marketing.

Premium British banking partner supporting the tournament's extensive community and charity foundations.

Barilla pasta is sponsoring Formula One motorsports, bringing an iconic food brand into the global racing circuit.

Bass Pro Shops sponsors Martin Truex Jr.'s No. 19 Toyota at Joe Gibbs Racing, combining outdoor retail branding with NASCAR's passionate fanbase.

Bass Pro Shops sponsors Richard Childress Racing, maintaining the outdoor brand's long history of NASCAR partnership across multiple cars and race seasons.

Deal type: NIL · Value: not specified · Length: 18 months · Sorsby is a notable player, and NIL deals are generally lucrative and beneficial for athletic programs.

Bell Helmets is a technical/safety gear partner for Katherine Legge, providing race-ready helmet protection.

Deal type: other · Betano is actively expanding its reach in the sports sponsorship landscape, securing prominent partnerships to enhance brand visibility in multiple sports.

Deal type: other · Betfred's long-standing involvement in rugby league sponsorship illustrates their commitment and potential for future funding in sports events.

BetMGM is an official sports betting sponsor of Tennis Channel, integrating odds, analysis, and betting content into tennis broadcasts to engage fans throughout ATP, WTA, and Grand Slam coverage.

BetMGM sponsors the Second Serve Tennis Podcast, one of the leading tennis media properties in the podcast space, reaching engaged tennis fans with betting insights and promotional content.

BetRivers online sportsbook sponsors Richard Childress Racing as part of a broader gaming and motorsport integration strategy.

BetRivers online sportsbook is a presenting sponsor at Dover Motor Speedway, integrating sports betting brand presence with NASCAR's fan engagement at The Monster Mile.

Bic is the official lighter of the Mexico National Soccer Team and is heavily active in major event marketing globally. The utilitarian consumer goods brand uses national team sponsorship to drive household brand loyalty and mass-market exposure across Latino and international soccer audiences.

Bimbo Bakeries USA, a subsidiary of Grupo Bimbo — the world's largest baking company — is the jersey front sponsor and an official partner of the Philadelphia Union. The Bimbo logo has appeared prominently on the Union's kit, making it one of the most visible brand partnerships in MLS. The deal reinforces Bimbo's deep roots in the Philadelphia and broader Mid-Atlantic market, connecting the beloved bread and baked goods brand with the passionate Union supporter culture at Subaru Park.

BingX, the crypto exchange, is sponsoring Chelsea FC in the English Premier League.

Bitpanda, the European crypto investment platform, is sponsoring the ATP Tour professional tennis circuit.

BlueCross BlueShield of South Carolina sponsors the University of South Carolina Gamecocks in Columbia, SC, supporting athletics through health initiatives, in-stadium branding, and community wellness programming.

BlueDAG is supporting the Sacramento Republic FC Unified team. "It is a way of operating in the world," said BlueDAG CSO Damon Brown, reflecting the company's commitment to inclusive community partnerships through sports sponsorship.

BNP Paribas is a long-standing premium sponsor of Roland Garros, one of the most iconic banking partnerships in Grand Slam tennis.

BOBO's Oat Bar, known for their homemade-style whole grain oat bars, sponsors outdoor recreation events including hiking, climbing, and trail festivals, fueling outdoor enthusiasts with their wholesome, satisfying snacks.

Bombas Sport, the buy-one-donate-one sock and apparel brand, sponsors tennis and sports charitable foundations, combining high-performance athletic gear with their mission-driven giving model.

Bosch is the exclusive hybrid powertrain partner for the GTP (Grand Touring Prototype) class in IMSA, supplying the motor generator units and power electronics that define the hybrid technology standard in top-tier sports car racing. The partnership underscores Bosch's leadership in electrification and performance engineering.

Deal type: other · Boston Pizza is capitalizing on the hockey playoffs to engage fans with themed campaigns, enhancing its brand visibility during peak interest periods.

Breitling has made a major move into the NFL with team-specific limited edition watches and a 'Squad' ambassador strategy featuring stars like Giannis Antetokounmpo. The 'Modern Retro' luxury brand is activating across NFL team partnerships and high-action sports to reach a broader, younger luxury consumer.

Breitling, the Swiss luxury watchmaker, is sponsoring the NFL, bringing premium brand prestige to American football.

Brightside Windows is sponsoring the Seattle Seahawks of the NFL.

Emma Raducanu has partnered with British Airways as a brand ambassador, representing the UK's flagship airline on the global tennis stage.

Woodford Reserve is the official bourbon of the Kentucky Derby, activating as a premium spirits partner at Churchill Downs with signature cocktails, hospitality experiences, and brand presence throughout Derby Week.

Buckle Up South Carolina, a highway safety initiative, partners with Darlington Raceway to promote seatbelt use to the large NASCAR audience in the region.

Bully Hill Vineyards is a regional partner of Watkins Glen International, connecting Finger Lakes wine country to motorsport fans at the historic road course.

Busch Light is a primary sponsor at Trackhouse Racing, featuring bold can-inspired liveries on the No. 99 car driven by Daniel Suárez.

Buzz Chew Chevrolet is a local auto dealership sponsor of Riverhead Raceway, representing the strong community ties between auto dealers and grassroots motorsport.

BYD Auto, the Chinese electric vehicle giant, is sponsoring Manchester United in the English Premier League.

Signed Josh Hart of NY Knicks and also deal with LA Lakers adding to Miami Heat, Celtics and Canada Basketball

CALIA, the athletic apparel brand under DICK'S Sporting Goods, is actively marketing around women's golf and pickleball, targeting female athletes and active lifestyle consumers.

Camp Boggy Creek, a year-round camp serving children with serious illnesses, is a charity partner of IMSA motorsports. The sponsorship provides race-day visibility and community engagement opportunities, amplifying the camp's mission to a passionate and philanthropically engaged racing audience.

Cancer Guard, a cancer screening and early detection brand, has partnered with renowned sports broadcaster Erin Andrews as a sponsor and brand ambassador — leveraging her massive platform and personal connection to cancer awareness to amplify the brand's mission.

Carvana sponsors the PPA Tour (Professional Pickleball Association) with title sponsorship of select tournaments, digital activations, and fan engagement tied to the rapidly growing sport of pickleball.

Carvana is sponsoring the PPA Tour, aligning with the fastest-growing sport in America.

Casey's General Stores sponsors Knoxville Raceway, connecting the Midwest convenience store chain to one of dirt track racing's premier venues.

Castrol Motor Oil is an official sponsor of the NHL Stanley Cup Playoffs, connecting their high-performance brand to the intensity and passion of playoff hockey across North America.

Caterpillar (CAT), the global heavy equipment and industrial manufacturer, sponsors the Buffalo Sabres, aligning the iconic brand with one of the NHL's most dedicated regional fanbases.

Centris Federal Credit Union serves as the front-of-jersey sponsor for Union Omaha, one of the top clubs in USL Championship. The partnership aligns the credit union's community-first financial mission with Omaha's growing professional soccer fanbase, featuring prominent kit branding and local community outreach activations.

Century 21 Real Estate has partnered with Major League Soccer as an official sponsor, connecting the iconic real estate brand with MLS's rapidly growing and diverse fanbase across North America. The partnership supports Century 21's strategy to reach younger, urban homebuyers and renters through sports marketing.

Char-Broil grills sponsors Charlotte Motor Speedway, connecting outdoor cooking brand identity with NASCAR's tailgating and fan culture.

Chase (JPMorgan Chase) sponsors Inter Miami CF in Florida, including Chase Stadium naming rights. The partnership provides fan banking benefits, premium hospitality, and brand activation at the club's home ground.

Chase Bank is an official sponsor of the 2028 Summer Olympics in Los Angeles, supporting one of the world's premier multi-sport events on home soil.

Chevrolet is the manufacturer partner providing Katherine Legge with her on-track power in NASCAR competition.

Chevrolet is the manufacturer partner for Corvette Racing by Pratt Miller, fielding the iconic C8.R GTP in IMSA endurance competition.

Chevrolet is a premier automotive sponsor of NASCAR motorsports.

Chipotle Mexican Grill is an official sponsor of the NHL Stanley Cup Playoffs, engaging fans through promotions and activations tied to the excitement of postseason hockey.

Chipotle Mexican Grill sponsors the Buffalo Sabres, leveraging the team's passionate fanbase for brand visibility and local market activation.

Chipotle Mexican Grill is sponsoring the PGA Tour, expanding its sports marketing into professional golf.

Chomps, a high-protein meat snack brand offering Beef, Turkey, and Venison products, sponsors UNC lacrosse player Chloe Humphrey. Co-founded by Rashid Ali (Co-Founder & CEO) and Pete Maldonado (Co-Founder), with Elizabeth Carter serving as President & COO.

Luxury Swiss watch brand Christophe Duchamp has partnered with Gloucestershire County Cricket Club as an official sponsor.

Christopher Ward, the UK-based direct-to-consumer luxury watchmaker, secured a primary sponsorship with Everton FC including naming rights for premium spaces within their new stadium. The deal is a bold move for a DTC brand, leveraging Premier League football's global reach to position Christopher Ward against traditional luxury incumbents.

Chubb Insurance is sponsoring the Australian Open, one of tennis's four Grand Slam events.

City National Bank of Florida sponsors the University of Miami Hurricanes in Florida, providing financial brand visibility through stadium signage, premium hospitality, and community banking programs.

Deal type: jersey patch · Replacing a gambling sponsor positions CMC Markets positively in the eyes of fans and adheres to new regulations, enhancing brand reputation.

Universal fan refreshment and global celebration. Runs the iconic FIFA World Cup Trophy Tour.

Coca-Cola is the official beverage sponsor of Florida State University Athletics in Tallahassee, FL, with pouring rights at Doak Campbell Stadium, concession branding, and fan experience programs.

Coca-Cola sponsors Chicken N Pickle, the popular pickleball and entertainment venue chain, with beverage pouring rights, branded activations, and fan experience programs across Chicken N Pickle locations.

Coca-Cola is an official beverage sponsor of the Tampa Bay Buccaneers (NFL) in Tampa, FL, with pouring rights at Raymond James Stadium and fan experience activations throughout the football season.

Coca-Cola is the official beverage partner of the South Carolina Gamecocks in Columbia, SC. The partnership includes pouring rights at Williams-Brice Stadium, branded concession activations, and fan engagement programs.

Coinbase, the leading U.S. cryptocurrency exchange, is an official partner of the WNBA. The partnership marks a significant move by a major crypto brand into women's professional sports, aligning Coinbase's mission of financial empowerment and economic freedom with the WNBA's progressive, socially-conscious fanbase. The deal includes in-arena branding, digital activations, and co-branded campaigns promoting financial literacy and crypto adoption among WNBA fans.

Comfort Windows is an Official Sponsor of the Buffalo Sabres, one of Western New York's most iconic professional sports franchises. The partnership connects this regional home improvement brand with the passionate Sabres fanbase through in-arena signage, game-day activations, and co-branded campaigns — a strong example of a local home services company leveraging NHL sponsorship to build brand trust and drive leads across the Buffalo market.

Continental Tires is an official sponsor of Inter Miami CF and a well-established partner across global soccer. Continental's partnership with Inter Miami includes pitchside LED advertising, digital content, and community activations. The brand leverages soccer's mass appeal to drive awareness of their tire and automotive technology products among sports fans.

Cook Out is the title sponsor of the NASCAR Cup Series race at Martinsville Speedway — the iconic 'paperclip' short track — with fan-facing BBQ brand activation.

Deal type: other · As the official FX supplier for a football club, Corpay Cross-Border establishes itself within a community with high exposure to potential customers.

CrowdStrike cybersecurity is a primary sponsor of BMW M Team RLL in IMSA, using motorsport to convey speed and protection brand messaging.

Crypto.com is one of the most active sports sponsors in crypto/fintech, holding naming rights to arenas, official partnerships with Formula 1 teams, and UFC global sponsorship.

CVC Capital Partners has made transformative investments across major sports. CVC injected significant capital into the WTA Tour to accelerate the growth of women's professional tennis. CVC was also a former majority owner of Formula 1, helping modernize the sport's commercial model and significantly increase its enterprise value before its sale to Liberty Media. Additionally, CVC acquired a stake in La Liga's commercial rights in a multi-billion dollar deal to fund infrastructure, technology, and international growth for Spain's top football division.

Cizzle Brands announced CWENCH is the official sports drink of US Lacrosse

DaBella, a regional home improvement company, signed a major multi-year front-of-jersey rights partnership with the Portland Timbers.

Dagsmejan secured a landmark partnership as the official sleepwear and recovery partner for the Swiss National Ice Hockey Team. The deal positions recovery as a critical performance pillar, with Dagsmejan's technical sleepwear integrated into the team's official performance and recovery protocols — a pioneering model for recovery-category sports sponsorships.

Dairyland Insurance is the front-of-jersey sponsor for Forward Madison FC (USL League One), bringing regional insurance brand visibility to one of the most colorful and fan-favorite clubs in lower-division American soccer. The partnership integrates Dairyland's brand across kit, digital, and in-stadium activations throughout the season.

Dange Dover is sponsoring League One Volleyball (LOV), supporting professional volleyball in the US.

Death Wish Coffee, the world's strongest coffee brand, sponsors Motorsports properties, aligning their bold, high-octane brand with the adrenaline-fueled world of racing and motorsport fans.

Desnuda Tequila is a NASCAR partner sponsoring Katherine Legge, bringing bold brand energy to the race track.

Dexcom, the continuous glucose monitoring brand, sponsors Wayne Taylor Racing with Andretti, highlighting health tech innovation in endurance motorsport.

Deal type: other · Value: $6bn · Diageo's global presence and its investment in sports sponsorship help strengthen brand loyalty and visibility during major sporting events.

Emma Raducanu has partnered with Dior, cementing her crossover appeal into the luxury fashion world alongside her tennis career.

Discount Tire is a sponsor of Inter Miami CF, using the partnership to build brand awareness among the club's large and growing South Florida fanbase. Activations include in-stadium signage, promotional offers for fans, and digital campaigns — reinforcing Discount Tire's value-oriented positioning in a competitive auto services market.

Discount Tire sponsors Ryan Blaney's No. 12 Ford at Team Penske, bringing retail tire brand visibility to NASCAR's top series.

Discover is an official sponsor of the NHL Stanley Cup Playoffs, leveraging the high-viewership postseason to drive brand awareness and card member engagement.

Convenience and 'at-home' fan fuel, bringing match-day food delivery right to the couch.

DoorDash is an official partner of Inter Miami CF, integrating food delivery activations and fan promotions into the matchday experience. The partnership connects DoorDash's delivery platform with Inter Miami's passionate fanbase through in-app promotions, stadium activations, and digital campaigns targeting Miami's young, diverse consumer market.

DoorDash is an official sponsor of Major League Pickleball (MLP), aligning its food delivery brand with one of the fastest-growing sports leagues in America to reach active, health-conscious consumers.

Droplight is a NASCAR partner sponsoring Katherine Legge, the pioneering motorsport race car driver.

Dude Wipes, the personal care brand, is sponsoring the Philadelphia Eagles of the NFL.

Dunhill has been the title sponsor of the Alfred Dunhill Links Championship on the European Tour since 1985 — one of the longest-running luxury brand-sport title sponsorships in golf. The prestige British lifestyle brand uses this iconic St Andrews-based event to align with affluence, tradition, and international golf's most aspirational audience.

e.l.f. Cosmetics is a beauty brand partner sponsoring Katherine Legge, championing female representation and bold identity in motorsport.

EA Sports sponsors the University of Florida Gators in Florida as part of EA's expanded college athletics NIL and licensing deals, featuring Gator athletes in EA Sports College Football and related gaming content.

EV charging specialist Easee has signed a sponsorship deal with Gloucestershire County Cricket Club, bringing sustainable energy technology to the cricket ground.

Ecolab is an official sustainability and hygiene partner of the McLaren Formula 1 Team, activating around environmental messaging at the elite motorsport level.

Ecosave sponsors Dover Motor Speedway as part of the track's sustainability and energy efficiency partnership programs.

Electrolit offers hydration beverage option and is expanding into the Entertainment space,

Fly Better. Global connectivity connecting elite international tennis to London's historic grass courts.

Emirates Airlines is an official partner of Roland Garros, reinforcing its global premium brand presence at the French Open Grand Slam.

Emirates Airlines sponsors the Madrid Open Tennis, reinforcing their global sports partnership portfolio alongside one of the top clay-court tournaments on the ATP and WTA Tours.

Empower Retirement is sponsoring Formula One motorsports, connecting the financial brand with a global premium audience.

Empress 1908 Gin is an official sponsor of the Sacramento Kings NBA basketball franchise.

Engie is an official partner of Roland Garros, supporting the French Open's commitment to sustainability and clean energy across the tournament.

Enterprise Rent-A-Car serves as an official partner of the National Hockey League (NHL) in the rental car category.

Ergo, the international insurance group, is a sponsor of Inter Miami CF, connecting their European brand heritage with one of MLS's most globally recognized clubs. The partnership reflects Inter Miami's strong international following and provides Ergo with visibility in the U.S. market through stadium branding and digital activations.

ESL Federal Credit Union is an official sponsor of the Rochester Red Wings (MiLB) and a cornerstone financial partner in Rochester, NY. The partnership includes naming-rights branding on Innovative Field (formerly ESL Federal Credit Union title sponsor), plus fan financial programs.

Essentia Water, the ionized alkaline hydration brand, sponsors the Brooklyn Nets and Washington Nationals, positioning their premium performance water as the hydration of choice for professional sports teams and their fans.

Estrella Damm serves as an official sponsor of the Madrid Open Tennis tournament, one of the premier clay-court events on the ATP and WTA Tours.

Estrella Damm, the Barcelona craft beer brand, is sponsoring the Ryder Cup golf tournament.

Ethika lifestyle underwear and apparel brand partners with Major League Baseball for the exclusive Walk Off Collection, bringing bold streetwear-inspired designs to baseball fans nationwide.

Healthy hydration and eco-conscious luxury. Championing the tournament's court-side sustainability goals.

Emma Raducanu has signed with Evian as a brand ambassador, continuing the water brand's long-standing association with top WTA talent.

Fabletics, the activewear brand, is sponsoring Golf Channel, targeting the active lifestyle golf audience.

FanDuel serves as an official sports betting and daily fantasy partner of the National Hockey League (NHL).

FanWord sponsors Florida State University Athletics in Tallahassee, FL, providing digital fan engagement solutions and branded content experiences tied to Seminoles athletics programs.

Fastenal serves as the Official Supply Chain Partner and the Official Maintenance, Repair, and Operations (MRO) Partner of the National Hockey League (NHL).

Fastenal, a leading industrial supply company, sponsors the NHL as part of its strategy to reach a broad blue-collar and professional audience through hockey.

FedEx is the iconic primary sponsor of Denny Hamlin's No. 11 Toyota Camry at Joe Gibbs Racing, one of the most recognized partnerships in NASCAR.

First Community Credit Union is sponsoring the Houston Livestock Show and Rodeo, one of the largest rodeo events in the world.

FloRacing, the live motorsport streaming platform, sponsors Eldora Speedway and broadcasts events to fans worldwide, growing grassroots racing's digital audience.

Flower City Group sponsors the Rochester Red Wings (MiLB) in Rochester, NY, supporting the local community brand through baseball sponsorships, ballpark signage, and fan experience activations.

Ford serves as an official automotive sponsor of the NHL Stanley Cup Playoffs, connecting with passionate hockey fans across North America during the league's marquee postseason event.

Ford sponsors the Tampa Bay Buccaneers (NFL) in Tampa, FL with automotive brand activations, vehicle displays at Raymond James Stadium, and fan promotions throughout the NFL season.

Deal type: other · As the first new auto sponsor in decades, Ford's involvement with MLB reconnects it with American culture and sports, aligning with their marketing strategies.

Ford is sponsoring Formula One and NASCAR through Team Penske.

Le Moyne College Athletics announced ForEDU as the first jersey patch partner in the history of the Dolphin athletics program. The ForEDU patch will appear on Le Moyne competition uniforms during the College's first year as a full member of NCAA Division I — the first in which its teams are eligible to compete for NCAA championships.

Founders Federal Credit Union sponsors the South Carolina Gamecocks in Columbia, SC, with in-stadium signage, fan perks, and community-focused financial wellness programs tied to Gamecock athletics.

Fracht Group, a global freight and logistics company, sponsors Inter Miami CF in Florida. The deal provides brand visibility across the club's marketing channels and stadium presence in the South Florida market.

The ultimate 'match-day viewing' snack companion for fan culture and watch parties.

Deal type: other · GAC is strategically positioning itself in the global sports marketing landscape, especially in soccer, through this partnership.

GameAbove Sports is a growing strategic investor in golf sponsoring the Detroit Sports Commission. Its brand, GameAbove Golf, has investments in multiple golf brands including McLaren Golf, PLATFORM Golf, CHIP'd Golf, and Golf Traveller, and manages several professional golfers.

Geico sponsors the University of Florida Gators in Florida, with prominent stadium and broadcast branding, fan sweepstakes, and insurance activations across Gators football, basketball, and other varsity sports.

GEICO is an official sponsor of the Dallas Wings of the WNBA, activating its insurance brand across professional women's basketball with in-arena signage, digital, and broadcast integrations.

GEICO has partnered with star women's basketball player Azzi Fudd in a NIL sponsorship deal, leveraging her rising profile in college and professional women's basketball to connect with younger audiences.

GEICO is a presenting sponsor at Talladega Superspeedway, one of NASCAR's most iconic venues and highest-attendance events.

GEICO Insurance is sponsoring the Atlantic Coast Conference (ACC) college athletics.

General Tire serves as a key sponsor of Watkins Glen International, one of America's most iconic road racing circuits. The partnership aligns perfectly with General Tire's performance heritage and motorsports credibility, activating across the IMSA WeatherTech SportsCar Championship and other major racing events at the Glen. General Tire leverages the sponsorship to showcase product performance in a high-visibility, high-speed environment.

Genesee Brewery, a legendary Rochester, NY brand, is an official beer sponsor of the Rochester Americans (AHL). The partnership includes pouring rights, branded concourse activations, and fan promotions at Blue Cross Arena.

Genesis Motors Canada is sponsoring the PGA Tour, extending the luxury auto brand into professional golf.

Ghost Energy, the lifestyle energy drink brand, sponsors major Esports organizations and gaming events, connecting their bold, gamer-culture brand identity with the rapidly growing competitive gaming audience.

Go Bowling is the title sponsor of the NASCAR Cup Series race at Watkins Glen International, delivering activation-rich bowling entertainment brand exposure.

Goldfish, the iconic snack brand by Pepperidge Farm, is an official sponsor of Inter Miami CF. The partnership activates through family-friendly in-stadium promotions, co-branded digital content, and fan engagement campaigns at Chase Stadium. Goldfish's sponsorship targets Inter Miami's family and youth fan demographic, aligning the beloved snack brand with the fun, energetic atmosphere of MLS matchdays in South Florida.

GoMacro MacroBar, certified organic and 100% vegan, sponsors yoga studios, Pilates events, and endurance sport competitions, fueling mindful athletes and wellness-focused communities with clean, plant-based nutrition.

Good Greek Moving & Storage sponsors the University of Miami Hurricanes in Florida. The regional moving company activates brand visibility through Hurricanes athletics, game-day promotions, and local market partnerships.

Goodyear is a long-standing official tire and sponsor partner at Darlington Raceway — 'The Track Too Tough to Tame' — with race-naming and activation rights.

Gopuff served as the Official Instant-Needs Delivery Partner for major UFC fight nights, creating custom in-app 'Fight Night Delights' shopping menus featuring Modelo and Monster Energy. They also run major Super Bowl campaigns including the 'Super Monday Off Coalition' with Tom Brady, tracking real-time sales spikes after game-day commercials and capitalizing on peak live-sports delivery demand.

Gorilla Glue has a high-profile broadcast sponsorship with Sky Sports tied to the Carabao Cup (EFL Cup), one of England's premier domestic cup competitions. The deal provides significant television exposure across UK and international markets.

Deal type: endorsement · Gorjana's approach to working directly with athletes provides them a unique position to leverage endorsements for brand authenticity.

Graeter's Ice Cream, the beloved Cincinnati-based creamery, sponsors the Kentucky Derby as a regional food & beverage partner, celebrating Kentucky heritage through artisan ice cream experiences.

Deal type: title sponsor · Length: from 2027 · A potential title sponsorship with a luxury brand like Gucci is likely to elevate the team's prestige and broaden its appeal to a high-end audience.

Haier is an official sponsor of Roland Garros, showcasing its home appliance and smart technology brand to a global tennis audience at the French Open.

Haier HVAC has become the new front-of-shirt sponsor for Gloucestershire County Cricket Club's men's and women's teams, marking a major kit partnership for the global HVAC brand.

Deal type: other · Hallmark has a strong local presence and brand recognition in Kansas City, making it a suitable partner for community-engaging initiatives like the Royals’ new ballpark.

Deal type: other · Hallmark has a strong local presence and brand recognition in Kansas City, making it a suitable partner for community-engaging initiatives like the Royals’ new ballpark.

Deal type: other · Hallmark has a strong local presence and brand recognition in Kansas City, making it a suitable partner for community-engaging initiatives like the Royals’ new ballpark.

Hallmark Channel sponsors the Kentucky Derby through its 'Kentucky Roses' film tie-in, leveraging the prestige of the Derby as a storytelling backdrop and promotional platform.

Harris Teeter serves as an official grocery/retail partner of the Carolina Hurricanes (NHL).

Deal type: other · Harvey AI is entering the sports sponsorship space with a clear target of multiple teams, indicating a strategic expansion into a niche market.

HEAD is a premier racket sports equipment and apparel brand serving as an official sponsor across professional tennis tours, providing rackets, strings, and gear to top ATP and WTA players worldwide.

Deal type: sponsorship · Heinz's playful interaction with the NFL draft event shows its active engagement in sports sponsorship, appealing to a wide audience.

Herradura Tequila sponsors the Kentucky Derby, bringing premium agave spirits to one of horse racing's most prestigious events with brand activations at Churchill Downs.

Honda is sponsoring Formula One, the US Olympic Team, and Indy Car racing.

Deal type: title sponsor · HP's sponsorship in Formula 1 aligns with their branding as a leader in technology and innovation, enhancing their visibility among tech-savvy fans.

HSBC is a major sponsor of LIV Golf, the Saudi-backed professional golf tour.

Hustler Turf Equipment sponsors Knoxville Raceway, aligning its outdoor power equipment brand with the hardworking motorsport community in the Midwest.

Hyatt Hotels is sponsoring Chicago Fire FC of Major League Soccer.

Sustainability and fan logistics. Providing the eco-friendly transport fleet for teams and VIPs.

Digital innovation. Powers the official Wimbledon app, 'SlamTracker,' and AI-generated match commentary.

Independence Blue Cross sponsors the Philadelphia Phillies (MLB) in Philadelphia, PA with health & wellness programs, in-stadium branding at Citizens Bank Park, and community health activations tied to Phillies baseball.

Independence Blue Cross sponsors the Philadelphia Flyers (NHL) in Philadelphia, PA with jersey branding, health activation programs, and in-arena marketing at Wells Fargo Center.

Infor, the enterprise software company, sponsors the Brooklyn Nets (NBA) in the New York/New Jersey area. The deal includes branding at Barclays Center and digital enterprise technology showcases.

Innovative Solutions, a Rochester, NY-based technology company, sponsors the Rochester Red Wings (MiLB). The deal features stadium signage, community tech initiatives, and brand activation throughout Innovative Field.

Inter&Co (formerly Banco Inter) sponsors the Orlando Pride (NWSL) in Orlando, FL. The fintech company activates through jersey sponsorship, digital fan engagement, and brand visibility across Pride marketing channels.

Interstate Batteries is a long-standing primary sponsor at Joe Gibbs Racing, with decades of NASCAR Cup Series branding on the No. 18 car.

J-B Weld sponsors the MINI CHALLENGE Championship, a popular touring car racing series, aligning its epoxy and bonding products brand with motorsport enthusiasts and DIY automotive audiences.

Jack Link's Beef Jerky sponsors Talladega Superspeedway, activating at the legendary Alabama track with fan experiences and race-day branding.

Jameson Irish Whiskey is an official spirits sponsor of Inter Miami CF, activating through stadium bar partnerships, matchday promotions, and social media campaigns. The partnership capitalizes on soccer's global appeal and Inter Miami's high-profile brand to reach legal-age sports fans in the South Florida market and beyond.

Jersey Mike's Subs serves as an official Quick Service Restaurant partner of the National Hockey League (NHL).

Jersey Mike's Subs sponsors the Florida Gators in Florida with concourse locations at The Swamp, fan promotions tied to Gators game days, and community outreach through the Sub Above Foundation.

Jersey Mike's Subs partners with the Buffalo Sabres, continuing their aggressive sports sponsorship expansion across professional leagues.

Jersey Mike's Subs serves as an official sponsor of the NHL, leveraging the league's national reach to connect with hockey fans across North America.

JLab Audio sponsors the University of Florida Gators in Florida, providing audio product giveaways, athlete partnerships, and fan engagement tied to Gators athletics events.

Joola is a major paddle manufacturer and official equipment sponsor in the pickleball industry, partnering with top players and MLP teams with paddles, balls, and apparel used at the highest levels of competition.

Jordan Brand is a founding partner of 23XI Racing, co-owned by Michael Jordan, integrating the iconic Jumpman into NASCAR team apparel and branding.

Deal type: other · JPMorgan Chase has established itself as a key sponsor of major sporting events, enhancing its visibility and engagement across diverse sports.

Kailas, the outdoor gear brand, sponsors elite climbing and trail running athletes, activating in adventure sports and outdoor lifestyle categories.

Kalia Antoniou is an individual athlete sponsored by LLPO Law Firm, representing personal branding and NIL-style partnerships.

Kaliaaer is a specialist soccer equipment brand sponsoring professional goalkeepers and youth soccer academies worldwide.

Kalishi is an official partner of the NHL and multiple individual teams including the Chicago Blackhawks and Tampa Bay Lightning, with additional sponsorships in Baller League USA and the Pro Padel League.

Kalishi sponsors the NHL, activating across professional hockey's national platform with brand visibility throughout the league's events and broadcasts.

Kane 11 premium performance socks sponsors Boomer Esiason, aligning their athletic sock brand with his NFL legacy to reach sports fans and active lifestyle consumers.

KeyBank, a major regional financial institution, sponsors the Buffalo Sabres with deep community ties to the Western New York market.

Kia is the naming rights partner of the Kia Center in Orlando, FL, home of the Orlando Magic (NBA). The deal includes arena naming, vehicle displays, game-day activations, and season-long fan promotions.

KIND Energy Bar sponsors endurance events including marathons, triathlons, and cycling gran fondos, providing their whole nut and fruit bars as the on-course and finish-line fuel for endurance athletes nationwide.

King Swings sponsors the Philadelphia Phillies (MLB) in Philadelphia, PA with fan experience activations, promotional partnerships, and brand visibility at Citizens Bank Park throughout the baseball season.

Kingsford Charcoal sponsors the Florida Gators in Florida, activating through tailgate culture, game-day BBQ promotions, and branded fan experiences tied to Gators football at Ben Hill Griffin Stadium.

Kodiak Cakes, the protein-packed food brand, is sponsoring US Ski and Snowboard and USA Climbing national teams.

Kohl's sponsors the University of Florida Gators in Florida with retail promotions, fan apparel partnerships, and in-stadium brand activations across Gators athletics programs.

Konica Minolta is the title sponsor of Wayne Taylor Racing's Cadillac DPi prototype in IMSA, one of the most decorated partnerships in sports car racing.

Kumho Tire is sponsoring Formula Drift, the premier drifting motorsports competition in North America.

Deal type: other · Value: $200 million · As a major investment firm, they bring substantial capital and are likely to attract top-tier athletes for partnerships.

L'Oréal Paris sponsors the Kentucky Derby, activating its beauty and lifestyle brand in one of the most fashion-forward sporting events in the United States.

L3Harris Technologies sponsors the Rochester Americans (AHL) in Rochester, NY. The partnership highlights the company's aerospace and defense technology brand within the local Rochester market and Amerks fan community.

Lacoste is the official outfitter of Roland Garros, providing on-court attire for ball boys, girls, and officials at the prestigious French Open.

Deal type: other · Length: multi-year · LaCroix is a popular and trendy beverage choice, leading to increased visibility and engagement for the Houston Dash. This partnership aligns with promoting health and wellness in sports.

Deal type: other · Length: multi-year · LaCroix is a popular and trendy beverage choice, leading to increased visibility and engagement for the Houston Dash. This partnership aligns with promoting health and wellness in sports.

Lasfit LED automotive lighting brand has applied for and pursues direct sports sponsorships through an ambassador model, targeting motorsport and automotive lifestyle influencers and athletes.

Operational intelligence. Powers AI infrastructure, on-screen data analytics, and broadcast tech.

Lenovo serves as an official technology/computer partner of the Carolina Hurricanes (NHL).

Lenovo is the official technology partner of IMSA, operating the Lenovo Tech Center at race venues. The sponsorship showcases Lenovo's workstations and ThinkPad devices in a high-performance, data-intensive racing environment, connecting the brand directly to motorsport's most tech-savvy audience.

Lexus is an official automotive sponsor of the Columbia Fireflies (MiLB) in Columbia, SC. The partnership features premium vehicle displays, game-night activations, and branded experiences throughout the ballpark.

Liberty University sponsors Hendrick Motorsports in the NASCAR Cup Series, leveraging race-day branding and media exposure to drive enrollment awareness.

Life Time Fitness is a leading sponsor and venue partner for pickleball facilities, hosting pickleball courts and events across its national club network and sponsoring grassroots and amateur pickleball programming.

LIQUI MOLY motor oil and additives sponsors Texas Motor Speedway, expanding its motorsport brand footprint in the U.S. NASCAR market.

Liquid Death is expanding in the sports and entertainment space, also sponsored Metallica Tour on the music front

Loctite is an official partner of U.S. Soccer, aligning its adhesive and sealant brand with the national soccer federation at the team and league level. The partnership activates across U.S. Men's and Women's National Team programming.

Deal type: endorsement · Lowe's is leveraging the popularity of Messi to boost its brand awareness, especially during high-profile events like the World Cup, making it a potent partnership.

Lowes Foods grocery chain sponsors Bowman Gray Stadium in Winston-Salem, NC — 'The Madhouse' — connecting regional retail to one of NASCAR's oldest weekly tracks.

Lucas Oil sponsors the Whelen Engineering Cadillac IMSA team, reinforcing its motorsport brand presence across multiple racing series.

Lucas Oil Products is a major sponsor at Knoxville Raceway, the 'Sprint Car Capital of the World,' including the legendary Knoxville Nationals.

Luna Bar, the original nutrition bar made for women, sponsors multiple women's sports properties, supporting female athletes across disciplines with targeted nutrition products and a mission-driven commitment to women in sport.

Luna Grill sponsors the Orlando Pride (NWSL) in Orlando, FL, with concession activations, fan promotions, and brand visibility tied to the club's growing women's soccer audience.

Mack Weldon premium men's essentials sponsors Pardon My Take, one of the most popular sports podcasts in the country, reaching millions of sports fans with their performance basics and everyday wear.

Fairleigh Dickinson University has signed a unique apparel deal with Italian brand Macron, moving away from major U.S. sponsors. The partnership gives FDU athletes the freedom to sign their own individual shoe deals — a key competitive advantage in the NIL era.

Marathon Petroleum sponsors the Buffalo Sabres, aligning the energy brand with one of the NHL's most loyal regional fanbases.

Margaritaville Holdings is an official sponsor of Major League Pickleball, leveraging the sport's explosive growth and lifestyle-oriented fan base to amplify the Margaritaville brand ethos of fun, leisure, and escapism.

Margaritaville Holdings sponsors NASCAR, connecting their lifestyle hospitality brand with one of America's most passionately followed motorsport fan bases through track-side activations and co-branded experiences.

Margaritaville Holdings is a sponsor of the ECHL, the premier AA professional hockey league, engaging a passionate regional fan base through arena activations and branded fan experiences.

Margaritaville Holdings sponsors the NBA, aligning their lifestyle and hospitality brand with one of the world's most globally recognized professional sports leagues and its diverse, engaged fan community.

Margaritaville Holdings sponsors the NHL, connecting their fun-first lifestyle brand with the NHL's fiercely loyal and growing North American fan base through arena partnerships and immersive brand activations.

Marsh & McLennan, the global professional services and risk management firm, is an official sponsor of Formula One Motorsports.

MassMutual serves as an official insurance partner of the Carolina Hurricanes (NHL).

MassMutual, a leading financial services and insurance company, sponsors the NHL to connect with its engaged, financially active fan base.

MassMutual, the financial services and life insurance company, sponsors the Buffalo Sabres as part of their sports marketing strategy to build brand trust and reach a passionate regional fanbase.

Deal type: other · Mastercard's partnership with a prominent soccer club enhances its engagement with soccer fans and consumers.

Deal type: other · Mastercard's partnership with a prominent soccer club enhances its engagement with soccer fans and consumers.

McDonald's has entered into a sponsorship partnership with Red Bull Racing, one of Formula 1's premier teams. The deal marks a significant move into F1 for the global fast food giant, aligning McDonald's brand with the high-energy, global reach of Red Bull Racing's massive worldwide fanbase.

McDonald's is a primary sponsor at 23XI Racing, aligning the global QSR brand with Bubba Wallace and the culturally significant NASCAR team.

Menards is a primary sponsor at Team Penske in NASCAR, partnering on the No. 21 car and connecting the home improvement brand with motorsport audiences.

Mercedes-Benz is an official sponsor of the Madrid Open Tennis, aligning their premium automotive brand with one of the most prestigious tennis events in Europe.

Mercedes-Benz is sponsoring both US Soccer and the Atlanta Falcons NFL franchise.

Metamucil fiber supplement brand partners with NFL Hall of Famer and Good Morning America co-host Michael Strahan, leveraging his crossover appeal in sports and mainstream media to promote gut health and daily wellness.

Deal type: other · Partnering with a well-known soccer team boosts visibility among sports fans. The initiative aligns transportation services with community engagement.

MeUndies, the inclusive comfort underwear brand, sponsors Olympic freestyle skier and LGBTQ+ advocate Gus Kenworthy, aligning their brand values of inclusivity and self-expression with his platform.

Deal type: other · Michelob ULTRA actively engages in sports marketing and has a history of successful partnerships with athletes, positioning them well to attract soccer fans during major tournaments.

Michelob Ultra (Anheuser-Busch) is an official beer sponsor of Major League Pickleball (MLP), aligning its active lifestyle brand with the fastest-growing sport in America through court-side branding and fan activations.

Mickey Thompson Tires & Wheels is sponsoring Jeep Jamboree USA, the iconic off-road adventure event series that takes Jeep enthusiasts through challenging terrain across the country. A natural brand-property fit — Mickey Thompson's performance tires and wheels are built for exactly the kind of rugged, off-road conditions Jeep Jamboree participants tackle.

Microsoft serves as a technology sponsor within IMSA racing, leveraging cloud computing, AI, and data platforms to support race operations and fan engagement. The partnership reinforces Microsoft's presence in high-performance sports technology environments.

Miller Lite sponsors Riverhead Raceway on Long Island, NY, connecting its beer brand with the weekly short track racing community in the New York metro market.

Mission Foods sponsors Watkins Glen International as part of its NASCAR marketing strategy, targeting the diverse and passionate motorsport fanbase.

Mitsubishi Electric sponsors the Kentucky Derby, showcasing its motor and electrical technology brand alongside one of America's most storied sporting traditions at Churchill Downs.

Mobil 1 sponsors 23XI Racing as an official lubricants partner, extending its motorsport brand presence from F1 to NASCAR's Cup Series.

Mobil 1 is an official sponsor of Penske's Porsche GTP program in IMSA, extending its premium motor oil brand to endurance sports car racing.

Moët & Chandon became the official champagne of the US Open, unveiling 'Moët Serve' — a specialty beverage served in a tennis-ball-inspired can. The collaboration blends luxury hospitality with tennis culture, offering fans a playful, premium drinking experience on the grounds of the tournament.

Molson Coors, the parent company of Molson Canadian and Coors, holds a deep-rooted sponsorship with the Montreal Canadiens — one of the most storied franchises in NHL history. The partnership reflects Molson's longstanding ties to Canadian hockey culture and the city of Montreal.

Monster Energy sponsors 23XI Racing co-owned by Michael Jordan and Denny Hamlin, bringing its extreme sports brand identity to NASCAR's premier series.

MrBeast, the YouTube creator turned global brand, is sponsoring Formula One motorsports.

Mubadala Investment Company, the Abu Dhabi sovereign wealth fund, is the title sponsor of the Mubadala Citi Open in Washington DC — a premier ATP 500 and WTA event — as part of its global sports investment and brand visibility strategy.

NAPA Auto Parts is a longstanding sponsor of Hendrick Motorsports and NASCAR.

Deal type: other · Nationwide is increasing its investment in women’s sports, enhancing brand loyalty and visibility through support of the NWSL franchise.

Nestlé Purina North America, a leading pet food company, is an official sponsor of US Soccer.

The National Fire Protection Association (NFPA) sponsors Martinsville Speedway as part of its public safety awareness campaigns reaching motorsport audiences.

Nike is the official apparel and footwear partner of Florida State University Seminoles athletics in Tallahassee, FL, covering all varsity sports with uniforms, training gear, and brand licensing.

NOBULL, the performance athletic footwear and apparel brand, sponsors the Buffalo Sabres as part of their aggressive push into mainstream professional sports sponsorship.

NONYX Nail Gel, a Princeton NJ-based nail health brand founded and led by CEO Carol Buck, sponsors the Special Olympics — aligning their mission of care and wellness with one of the world's most inclusive sporting organizations.

Independent Swiss watchmaker Norqain partnered with Soccer Aid for UNICEF and enlisted former Manchester United and England star Gary Neville as an ambassador to connect with younger, mission-driven audiences. The strategy positions Norqain as a Gen Z luxury brand with authentic social impact credentials, differentiating it from heritage competitors.

Northwest Federal Credit Union is sponsoring George Mason University Athletics.

Norwegian Cruise Line is an official partner of the NHL, activating across professional hockey's national platform with travel and lifestyle brand messaging.

Norwegian Cruise Line sponsors the Buffalo Sabres, targeting the team's regional fanbase with travel and vacation package promotions.

Novant Health is the front-of-jersey sponsor for Charlotte Independence, providing the regional health system with prominent brand exposure across the club's kit, digital channels, and game-day activations. The partnership reinforces Novant Health's deep investment in the Charlotte community and aligns with the club's focus on family and wellness.

Novig is a prediction market and sports trading platform targeting sports audiences with emerging partnership opportunities.